Cyber Monday: is your website #privacyproof?

Cyber Monday is the day when digital shopping streets come to life. It falls on the Monday after Thanksgiving, and retailers worldwide attract consumers with exclusive offers and discounts. Cyber Monday is therefore a great opportunity for webshops to promote their products even more and pamper their customers.

Before turning on the digital advertising faucet, it’s definitely useful to check whether all privacy guidelines related to it have been met.

• For example, do you use cookies to remember customer preferences or collect data for marketing purposes? Then make sure you have a clear and understandable cookie policy.
• Additionally, a readable privacy statement is essential if you allow contact forms to be filled in on your website, facilitate newsletter sign-ups, or offer the ability to share blog posts.
• Finally, a disclaimer should not be missing, especially if you offer products, services, or information that visitors can respond to or make use of.

Cyber Monday is an unparalleled opportunity to boost your sales, but remember: transparency is key. Make sure you clearly communicate how you handle personal data and build trust with your customers!

Do you need more advice or haven’t your policies been finalized yet?

Contact our specialists – even digitally – to quickly and thoroughly set you on the right path.